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A UX Audit uncovers challenges faced by users in your digital product and outlines actionable steps for improving the UX.
A UX Audit is a structured review of a website, web application, or mobile app to identify usability issues, design inconsistencies, and barriers to user engagement and conversions. The goal is to assess how users can effectively navigate, understand, and complete key actions of a digital product...
Digital transformation requires most businesses to adopt digital products as a hybrid or even primary portfolio extension.
The development and implementation of digital products is a long-term and costly investment. Shortcomings in the design or user experience are often not discovered until a product or new feature is launched.
The product’s success is depending on the ability of users to navigate a website, find important information and use key features. If you suspect this to not be the case, a UX Audit helps identify and resolve such issues.
Conversion rates are lower than expected
If visitors aren’t signing up, purchasing, or engaging as intended, usability barriers might be the cause.
Customer support gets frequent requests
Repeated issues, a high amount of inquiries indicate design flaws that hinder efficiency.
The product has grown in complexity
As features and content expand, navigation and structure can become cluttered.
Users drop off before completing key actions
High abandonment rates suggest frustration or confusion in the user journey.
A redesign, new feature or major update is planned
Understanding existing pain points helps ensure improvements are effective rather than guesswork.
Unclear Brand Identity
Inconsistent interactions create a fragmented experience, making it harder for visitors to connect with and remember a brand
We Examine a Broad Range of Heuristics to Provide
Product Strategy
Is your content easily discoverable by your users? Do they understand the language you use? Does your product align user needs with business goals?
User Experience
Do users have a clear path forward to reach their goal? Are they enjoying a great experience? What can you learn from your users? What’s the potential of a certain or new feature?
Design
Can users easily distinguish elements in your app or website? Is the product attractive to use? Are colors accessible? Does the design convey your brand identity?
Interaction
Can users interact with your app or website easily and without friction? Is entering of data seamless? Are transitions or animations used semantically? Do expected patterns break?
Implementation
Is your product performing as expected? Can users input data through forms without any obstructions? What can be done for your product to better align with user expectations?
A UX Audit provides actionable insights that improve both user experience and business performance. Key benefits include:
Higher Conversion Rates
Removing friction from the user journey leads to more sign-ups, purchases, and inquiries.
Lower Customer Support Costs
Clearer navigation and intuitive interfaces reduce user confusion and support requests.
Qualified Leads
Streamlined inquiry forms and targeted content help serving each target audience the most relevant content. This improves your product’s market fit and attracts the right customers.
Improved Customer Satisfaction
A clear, intuitive experience reduces frustration and builds trust.
Brand Recognition
Each interaction with customers impacts the brand perception. Make each touchpoint conform to your brand’s identity.
Informed Redesign & Development Decisions
Data-backed recommendations help prioritize changes that have the most impact, saving time and resources.
Competitive Advantage
A well-designed user experience differentiates a business from competitors.
Explore projectEnBW offers electricity, gas, and telecommunications contracts online. Their official website serves as a disambiguation page into several distinct flows and platforms, each featuring slightly different designs and interaction paradigms. The UX audit focused on landing pages and two exemplary checkout flows to identify potential issues customers might encounter when selecting an electricity plan online. By examining user journeys, affordances, and content structure, three key areas with potential for improvement were identified:
The findings were categorized and compiled into actionable recommendations for both immediate and long-term enhancements, which were provided in comprehensive documentation.
Explore projectStadtwerke Bielefeld is offering electricity, gas, and telecommunication contracts online. The official website acts as a disambiguation page into several distinct flows and platforms, each featuring slightly different designs and interaction paradigms. We focused on the landing pages and two exemplary checkout flows to scan for potential issues users may encounter when selecting an electricity plan online. Looking at the user journeys, affordances and content structure we identified three areas with potential for improvement:
The findings were categorized and compiled into actionable recommendations for both immediate and long-term enhancements. These recommendations were compiled into a comprehensive documentation.
Our UX Audit follows a proven approach to identify usability issues, optimize user flows, and surface a digital product’s potential.
We have conducted many different UX Audits of small scale websites as well as expansive enterprise applications. This experience allows us to swiftly conduct an in-depth assessment of your product.
You’ll benefit from substantial recommendations, tailored to your product, service and use case, proven by prior implementations.
The process typically includes the following steps:
The UX Audit provides a comprehensive view of where a digital product is underperforming, surfaces opportunities for growth and offers a roadmap for measurable improvements.
Delivered as PDF/PowerPoint/Google Slides.
Pricing
Super fast delivery
6.900 EUR
Data Gathering — Detailed product review including analytics data if available
Customer Journey — Structured evaluation of your main user journey
Heuristic Evaluation — Assessment of the website against 10 established usability principles
Analysis & Documentation — Comprehensive report of findings and insights.
Comprehensive Analysis
14.400 EUR
Data Gathering — Detailed product review including analytics data if available
Customer Journey — Structured evaluation of your 3 main user journeys
Heuristic Evaluation — Assessment of the website against up to 50 established usability heuristics
Analysis & Documentation — Comprehensive report of findings and insights.
Business Goals — Objectives, performance metrics, stakeholder insights
Target Audience — Definition or review of audience segments, e.g. personas
Information Architecture Analysis of content structure, navigation and labelling.
Competitive Overview — Compare product touchpoints with industry best-practices
Stakeholder Presentation — Presentation and Q&A session with a usability design expert.