Successful Relaunch and Merge of Smartfit's Websites
Web Applications
Discovery Research
Logo Design
Information Architecture
We built a brand new, extensible website with flexible structure and great performance for our friends at Smartfit. Landing– and product pages can be managed by authors in house.
In collaboration with our friends at Smartfit we designed and implemented a brand new website for their Online Sizing product. Using this website setup we were able to completely merge their legacy Wordpress setup, effectively combining two separate websites into one.
Objective & Solution
The objective was to build a flexible website system which would enable the marketing team to work as autonomously as possible, while keeping presentation of content as consistent to the Smartfit brand as possible – all that on a budget.
Using Sanity's flexible structured content approach in combination with NextJS as the website's frontend, we were able to finish this project in roughly 2 months right before an upcoming trade fair.
Later the team was able to use the flexible content authoring capabilities of the website system to merge an entire legacy Wordpress website (for their POS products) into this new system – mostly without our involvement or code changes.
Project Outcomes
Launch of a new content platform
Up to date technology with a coherent navigation concept to optimize the company’s online presence.
Merge of legacy website
The marketing team at Smart fit was able to merge one of their legacy websites into this new website, all on their own.
Sustainable, robust system
The newly implemented system is battled tested by now and beloved by team. They trust the setup and look forward to building upon it in the future.
Testimonial
The website system Dinghy setup for us, enables us to move quickly and autonomously.
I work with our website system on a daily basis and am very happy that I don't need any coding skills. I can focus on the what instead of wondering about the how!
Project Deliverables
The following are some of the deliverables that were created for this project.
Information Architecture
Product Strategy
Planning ahead for content to come in the future, we collaborated closely with the Smartfit team to design building blocks that could be flexibly used.
Responsive Website Frontend
Implementation
Based on NextJS we used modern web development techniques to implement a website that looks and performs great on any device.
Flexible CMS
Implementation
Using Sanity and the structured content approach we were able to deliver a system that is battle tested and beloved by the team.
