FTI-Andersch Careers Website Re-Design
- Layout
- Navigation Patterns
- Structured Data Modelling
- Technical SEO
- UI Design
- Interface Copywriting
- Information Architecture
- 3rd Party Integrations
To increase search visibility and brand cohesion, we re-designed and integrated the existing and successful, dedicated careers website into their main website at www.fti-andersch.com.
Project Details
| Duration | 6 months |
| Tools |
FTI-Andersch has been with us for many years now and we went through many transformative website projects together. In this project we re-designed their already very successful careers website and integrated it into the main website at www.fti-andersch.com .
Objective & Solution
The main website and the careers website were two distinct web properties for the last years to give the HR team the freedom to present their careers efforts in a slightly different way than the main website presented their business services.
After the recent visual brand update, we were tasked with the objective to update the careers website according to those new design guidelines as well.
Our solution was to integrate the entire careers website into the main website's structure yielding a much more cohesive user experience as well as mutual benefits for both marketing teams.
Both sites now profit from streamlined upgrades and system maintenance plus increased link juice for search engines, providing FTI-Andersch with a unified experience across all their initiatives.
Another huge benefit is the ability to cross link existing, structured content across both sections of the website.
Project Outcomes
Brand Cohesion
Merging two websites into one drastically increases brand cohesion.
Better Discoverability
Combining the link juice of two successful website resulted in a steep and lasting traffic bump from search engines.
Increased Flexibility
By integrating the careers site into the flexible CMS, teams at FTI-Andersch are now able to improve the whole website easily
The relaunch is a complete success. A huge thanks to the whole Dinghy team!
I would like to thank you all at Dinghy on behalf of the entire team for your truly great work.
Together, we put a lot of effort and passion into this project to make our new website a great success.
The overwhelmingly positive feedback from our colleagues and candidates speaks for itself.
Project Deliverables
The following are some of the deliverables that were created for this project.
Upgraded Brand Design
DesignThe careers website now appears in the same, slick and modern design as the main website
Flexible CMS
ImplementationThe FTI-Andersch HR team can now benefit from the main website's battle proven, super flexible content management system.
Upgraded Recruitee Integration
ImplementationTo seamlessly integrate open job offerings into the website, we directly implemented the Recruitee Jobs API which makes for a great UX for applicants.
