Why Sanity? Simeon Griggs on Smarter Content Management

tl;dr Link to this headline

In this blog post, I’ll take you through the insights shared in my conversation with Simeon Griggs about his transition from WordPress to a headless CMS, particularly focusing on Sanity. We’ll explore the importance of modeling content for business needs, the challenges of migrating from traditional CMS platforms, and how AI is reshaping content management. We also touch on the balance between SaaS solutions and custom experiences, and the future of web development.

Transitioning from WordPress to Headless CMS Link to this headline

Transitioning from WordPress to a headless CMS is a big step, but it can unlock a whole new level of flexibility for managing content. In my conversation with Simeon Griggs, we explored this journey in depth, focusing on the benefits of headless CMS and specifically, Sanity.

The Importance of Content Modeling Link to this headline

One of the biggest changes when moving to a headless CMS is the way content is modeled. Rather than simply building pages, we should model content in a way that serves the business’s needs. It’s about designing a structure that works for you, whether it’s for content marketing, e-commerce, or any other purpose.

Involving Stakeholders in the Content Creation Process Link to this headline

Simeon emphasized the importance of involving all stakeholders in the content creation process. With headless CMS platforms like Sanity, the content management process is no longer siloed to a single department or team. Everyone involved in the project, from developers to marketers to product teams, needs to have a say in how the content is structured and delivered.

Overcoming the Challenges of Migration Link to this headline

When it comes to migrating from traditional CMS platforms, like WordPress, there are certainly challenges. One of the most significant challenges is the migration of large amounts of content. But with a structured approach and the right tools, like Sanity, it’s much easier to manage. It's important to take a strategic approach to content lifecycle management and user journeys to ensure everything transitions smoothly.

The Role of Generative AI in Content Management Link to this headline

We also discussed the future of web development, with a specific focus on the integration of generative AI into content management systems. AI can play a big role in streamlining content creation and improving user feedback, which makes for a more dynamic and efficient workflow. Simeon also talked about the balance between using SaaS solutions like Sanity and developing custom experiences for businesses. While SaaS solutions offer convenience, custom experiences are often necessary for creating a truly unique user journey.