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Personas

This series delves deep into the world of personas, offering a critical look at their limitations and exploring ways to make them more effective.

Abstract image of computer

What is a Persona?

Usability Testing

Abstract image of computer

Unsucking Personas - A step-by-step Tutorial.

Usability Testing
Discovery Research
Idea Prototyping

Abstract illustration of how persona creation takes time and introduces great cost

Why Personas Suck

Web Applications
Discovery Research

Abstract illustration of a data driven persona concept

Transforming Personas: From Outdated Artifacts to Dynamic, Data-Driven Tools

Abstract illustration of the process to include stakeholders for persona data collection

Creating Stakeholder Buy-In: How to Make Personas Work for Your Team

Discovery Research
Information Architecture