- Web Applications
- Accessibility
- Usability Testing
How we reduced CleverCards support tickets by 60%
This post is part of a series
UX Design to WIN in Business
Join us on this podcast as we dive into the world of user experience and its crucial role in your business's success.
How to leverage UX Design to help your business win
3′ reading timeWhat is UX, how are we qualified to talk about it and how does it help your business
2′ reading timeHow usability testing saved our client from wasting 5 figure ad budget
2′ reading timeWhere does UX sit in your company?
2′ reading timeHow do UX and SEO help your company?
3′ reading timeHow we reduced CleverCards support tickets by 60% (currently reading)
2′ reading timeWhy UX Audit is a must for your business?
3′ reading timeCrafting a Unique Voice on Brand Identity w/ Florian Zeitler
3′ reading timeDesigning for International Markets w/ Sylvia
3′ reading timeUX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
2′ reading timeThe Secrets to a Seamless UX in Agile Teams
3′ reading timeIntegrated UX Design, real example
4′ reading timeUnlocking the Business Impact of UX Design
6′ reading time
Welcome to my blog! This post is a summary of the YouTube video shown above, where Nils explores the pivotal role of user experience (UX) design through the real-world example of CleverCards. In this episode, Nils highlights how CleverCards, a fintech startup in Ireland, leveraged UX design to transform their business and achieve impressive results. Let’s dive into how focusing on UX can make a substantial difference for businesses.
tl;dr Link to this headline
In this video, Nils uses the example of CleverCards to showcase the impact of UX design on business success. He explains how CleverCards, initially a gift card company, improved their platform for issuing digital Mastercards by focusing on user experience. This shift led to a significant rise in customer satisfaction and doubled their customer base compared to the previous year.
The CleverCards Transformation Link to this headline
CleverCards began as a company offering physical gift cards but evolved into a fintech startup issuing digital Mastercards. The founder, Keelan Lennon, understood that to stay competitive and meet user needs, the company needed to prioritize UX design. By doing so, CleverCards aimed to create a more seamless and efficient platform for organizations to issue employee benefit cards.
The Role of UX Design in CleverCards' Success Link to this headline
Nils emphasizes that UX design is a collaborative effort rather than the responsibility of a single individual. For CleverCards, improving the user experience meant integrating feedback and insights from across the company. By refining their portal’s UX, CleverCards was able to enhance user satisfaction and streamline the process for their clients.
The Results: Increased Satisfaction and Growth Link to this headline
The focus on UX paid off remarkably for CleverCards. After revamping their platform, they experienced a significant boost in customer satisfaction. The improvements led to CleverCards serving double the number of customers compared to the previous year, highlighting the profound impact that effective UX design can have on business growth and success.
1. Why is UX design important for businesses like CleverCards?
UX design is crucial because it enhances the usability and satisfaction of a product, leading to higher customer retention and growth. For CleverCards, a well-designed UX helped them meet user needs and expand their customer base.
2. How can a company implement effective UX design?
Effective UX design involves understanding user needs, gathering feedback, and making iterative improvements. It requires collaboration across different departments to ensure a cohesive and user-centered design.
3. What are the benefits of improving UX for a digital platform?
Improving UX can lead to increased customer satisfaction, higher engagement, and business growth. It helps create a more intuitive and efficient experience, which can drive higher usage and positive feedback.
