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How usability testing saved our client from wasting 5 figure ad budget
This post is part of a series
UX Design to WIN in Business
Join us on this podcast as we dive into the world of user experience and its crucial role in your business's success.
How to leverage UX Design to help your business win
3′ reading timeWhat is UX, how are we qualified to talk about it and how does it help your business
2′ reading timeHow usability testing saved our client from wasting 5 figure ad budget (currently reading)
2′ reading timeWhere does UX sit in your company?
2′ reading timeHow do UX and SEO help your company?
3′ reading timeHow we reduced CleverCards support tickets by 60%
2′ reading timeWhy UX Audit is a must for your business?
3′ reading timeCrafting a Unique Voice on Brand Identity w/ Florian Zeitler
3′ reading timeDesigning for International Markets w/ Sylvia
3′ reading timeUX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
2′ reading timeThe Secrets to a Seamless UX in Agile Teams
3′ reading timeIntegrated UX Design, real example
4′ reading timeUnlocking the Business Impact of UX Design
6′ reading time
Welcome to my blog! This post is a summary of the YouTube video shown above, where Nils dives into the impactful role of usability testing in refining user experience. In this episode, Nils presents a real-world example involving Relayr, a client that needed a new website to showcase their industrial IoT solutions. Let’s explore how usability testing helped transform their website and why UX should be a company-wide focus.
tl;dr Link to this headline
In this video, Nils discusses a case study with Relayr, highlighting how usability testing improved their website’s user experience. By focusing on user needs—specifically, the demand for detailed product information over an ROI calculator—the team was able to create a more effective website. Nils underscores the importance of UX and collaboration across teams.
The Power of Usability Testing Link to this headline
Nils starts by sharing an illustrative example of how usability testing can significantly enhance a product’s user experience. For Relayr, a company specializing in industrial IoT solutions, the initial website design did not align with the needs of their target audience. Usability testing was crucial in identifying what users actually wanted from the site.
The Relayr Project: A Case Study Link to this headline
Relayr’s project involved creating a new website to better communicate their complex solutions. Initially, the website featured a return on investment (ROI) calculator, which was intended to engage users. However, usability testing revealed that the target audience valued detailed product information much more. This insight led Nils and his team to revise their approach, focusing the wireframes on content that directly addressed user interests and needs.
Why UX Matters Across the Company Link to this headline
Nils emphasizes that great user experience isn’t solely the responsibility of designers. It requires collaboration across all departments—from design and development to marketing and sales. Each team member plays a role in ensuring that every aspect of the product aligns with the user’s needs and preferences. For Relayr, this cross-functional effort was key to delivering a website that truly resonated with their audience.
1. How can usability testing improve my website’s user experience?
Usability testing helps identify what users need and prefer, allowing you to adjust your design and content accordingly. This leads to a more intuitive and effective website that better serves your audience.
2. What should I focus on during usability testing?
Focus on key areas such as user navigation, content relevance, and overall site functionality. Collect feedback on what users find confusing or lacking, and use this information to refine your design.
3. Why is collaboration important for UX design?
Collaboration ensures that all aspects of the product, from design to content to functionality, align with user needs. When teams work together, they can create a more cohesive and effective user experience.
