I'm Nils, and I'm here to delight your customers. Link to this headline
After 10+ experience in the field I understand the struggle of building successful digital products.
That's why I co-founded Dinghy, a place for business owners like yourself to thrive. Enabling Startups as well as established businesses to be successful in our digital landscape is what motivates me.
Having led teams of Designers and Frontend Engineers taught me what it takes to collaboratively make digital product take off.
At Dinghy we provide the team, the expertise and the experience to take your business to the next level.
Read the full story
My Journey Link to this headline
My professional journey is deeply routed in the startup universe of Berlin. Right after graduating from Computer Science and Design studies I started working as Frontend Developer at one of the many Rocket Internet Ventures back then.
After leading crucial platform re-designs with the team, I got called away for an exciting role as Lead Designer at SumUp.
SumUp was wildly scaling at the time and I got the chance, as Lead Designer, to spearhead product design, branding and frontend projects – always at the intersection of design and development. Closing the gap between the disciplines enabled the teams to move forward quickly and effectively.
Leaving SumUp was a hard choice but the Digital Nomad life called me into the next big challenge: Entrepreneurship.
Now with Dinghy I lead internal as well as customer projects and help to drive innovation in our service portfolio. Building Dinghy up from the ground is a dream come true and the biggest challenge yet!
Projects led by Nils Borgböhmer
A website to present digital expense management
Presenting new and established product offerings for digital card distribution.
Rapid User Testing of Landing Pages for a renowned German Bank
Leveraging discovery research insights, our agency partner MüllerRitzrow developed two tailored landing pages, later refined through rigorous user testing to meet distinct client needs
Relaunch Relayr’s corporate website
Relaunching the marketing website to solidify positioning as a leader of Industrial IoT solutions
FTI-Andersch Website Concept, Re-Design and Implementation
Re-design and re-launch of the Marketing website. From blank canvas to 400+ pages of responsive web content.
User-Centric design of Landing Pages for a renowned German bank
From Client Voices to Landing Page Choices: A User-First Approach
Creating a super fluid website experience
Our friends at PAZE studio hired us to implement the responsive design part of their brand new, animation driven website. Fluid typography and spacing all the way!
FTI-Andersch Careers Website Re-Design
To increase search visibility and brand cohesion, we re-designed and integrated the existing and successful, dedicated careers website into their main website at www.fti-andersch.com.
Bike Sizing widget for smartfit – online sizing
Boosting Bike Sales – Elevated Customer Satisfaction through an embeddable Sizing Widget
Successful Relaunch and Merge of Smartfit's Websites
We built a brand new, extensible website with flexible structure and great performance for our friends at Smartfit. Landing– and product pages can be managed by authors in house.
Blog Posts by Nils Borgböhmer
- Layout
- Wireframing
- Web Applications
- Data Migration & Wrangling
- Discovery Patterns
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Maintenance
- Data Migration & Wrangling
- Discovery Patterns
- Layout
- Wireframing
- Web Applications
- Data Migration & Wrangling
- Discovery Patterns
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Content Management Solution
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Maintenance
- Data Migration & Wrangling
- Discovery Patterns
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Maintenance
- Data Migration & Wrangling
- Discovery Patterns
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Maintenance
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Maintenance
- Web Applications
- Accessibility
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Content Management Solution
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- UI Design
- UI Prototyping
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Content Management Solution
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- UI Design
- UI Prototyping
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- Continuous Discovery
- Navigation Patterns
- Accessibility
- Content Management Solution
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- Usability Testing
- Roadmap Planning
- Idea Prototyping
- Usability Testing
- Layout
- Roadmap Planning
- Idea Prototyping
- Usability Testing
- Layout
- Roadmap Planning
- Idea Prototyping
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Usability Testing
- Structured Data Modelling
- Discovery Research
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Accessibility
- Usability Testing
- Web Applications
- Idea Prototyping
- Accessibility
- Usability Testing
- Usability Testing
- UI Prototyping
- Logo Design
- Survey & Analysis
- Web Applications
- Accessibility
- Usability Testing
- Accessibility
- Usability Testing
- Maintenance
- Accessibility
- Usability Testing
- Continuous Discovery
- Web Applications
- Usability Testing
- Maintenance
- Roadmap Planning
- Web Applications
- Idea Prototyping
- Data Privacy & Compliance
- Web Applications
- Idea Prototyping
- Web Applications
- Motion Graphics & Animation
- Web Applications
- Data Privacy & Compliance
- Usability Testing
- Design System
- Project Management
- Web Applications
- Web Applications
- Web Applications
- Web Applications
- Discovery Research
- Web Applications
- Discovery Research
- Web Applications
- Web Applications
- Discovery Research
- Web Applications
- Web Applications
- Information Architecture
- Web Applications
- Information Architecture
- Web Applications
- Web Applications
- Information Architecture
- Discovery Research
How to Create Eye Catching SVG Animations
Learn how to optimize SVG graphics for web use. Explore exporting from Figma, addressing browser issues, and adding animations for a seamless user experience.
S2E6: Implementing Route Protection in Next.js
We streamlined our Superbase project using custom types, DTOs, and simplicity in coding. Discover insights and future plans for personalized book collections.
The Evolution of User-Centric Design
Explore how ethical design, AI integration, and UX audits shape user experience. Learn why trust, safety, and continuous improvement are key for success.
S2E5: The Power of Custom Types in Programming
We streamlined our Superbase project using custom types, DTOs, and simplicity in coding. Discover insights and future plans for personalized book collections.
How to optimize SVGs and implement them into a website
Learn my process for SVG optimization—from Figma exports to clean code, animations, and browser testing. Perfect SVGs for better performance & stunning visuals.
S2E4: The journey from From to Next.js w/Judith
The conversation highlights the challenges of handling data types, as well as the philosophical implications of using generated types versus custom interfaces.
The AI Revolution Where Innovation Meets User Intent w/Rob Phillips
Learn how better communication techniques, including interactive demos and collaborative sessions, can solve key challenges in digital product development.
Building MVPs That Work w/Daniel Becker
Learn how discovery research, wireframes, usability testing, and collaboration create effective MVPs. Streamline your product development process today.
S2E3: Migrating Data and Enhancing UI Components
Together w Judith, we talk the migration of data from their previous project, enhance UI components, and explore the structure of components in Next.js.
Developing an MVP - why is it so important?
We will be discussing on building successful MVPs, including the role of feedback, iteration, and cultural influences in product development.
S2E2: Creating a Database for Our Bookshelf
Welcome to our journey to transform a React SPA into a full-stack server-side rendered app with Next.js on Vercel, using Supabase for seamless backend integration.
Bridging Communication Gaps in UX w/Daniel Becker
Nils & Daniel explore the complexities of UX design within business processes, emphasizing that UX design is not always the solution to organizational problems.
The Business Impact of Good Content Management w/Daniel Becker
In this episode, Nils and Daniel discuss the evolving landscape of content management systems, focusing on WordPress and the importance of structured content.
A New Chapter with Supabase and Vercel w/ Judith Böhlert
Welcome to our journey to transform a React SPA into a full-stack server-side rendered app with Next.js on Vercel, using Supabase for seamless backend integration.
The Power of Video Content in Marketing w/Jan Heinemeyer
Learn how better communication techniques, including interactive demos and collaborative sessions, can solve key challenges in digital product development.
How to add hand-drawn markup to text in HTML and CSS
This 'how to' learns you to create hand-drawn style markup for text using HTML and CSS. Add a unique touch to your web content with this simple guide.
Communication as a Catalyst for UX Innovation
Learn how better communication techniques, including interactive demos and collaborative sessions, can solve key challenges in digital product development.
How to hand off a responsive design like a PRO?
Learn how Nils uses interactive prototypes and Tailwind CSS to streamline design-to-development handoffs, ensuring responsive designs across screen sizes.
Simplifying Digital Transformation for Business Growth
In this discussion, I explore the essence of simplicity in user experience design and its crucial role in driving business success.
How do we make personas better at Dinghy w/Nosipho Nwigbo
Discover why personas might not be as effective in UX design and marketing. Explore alternative methods for understanding your audience in this blog post.
Let's talk about User Personas w/Nosipho Nwigbo
Discover why personas might not be as effective in UX design and marketing. Explore alternative methods for understanding your audience in this blog post.
Unlocking the Business Impact of UX Design
While UI design focuses on the visuals of a product, UX design is a broader discipline covers the entire experience a user has when interacting with a product.
Integrated UX Design, real example
Discover how integrated teams, transparent communication, and continuous user feedback drive the business value of UX design in a SumUp app development project.
The Secrets to a Seamless UX in Agile Teams
Unlock seamless UX in agile teams with strategies to integrate design into fast-paced cycles, boost collaboration, and deliver user-centric solutions.
UX Research & Testing – The Dinghy Way w/Nosipho Nwigbo
Uncover the value of UX research and usability testing with Nils Borgböhmer and Nosipho. Dive into user needs, collaboration, and debunking cost myths.
Live-Coding a Fullstack Prototype – Episode 11
How we improved our virtual bookshelf demo app by refining the star rating component, cleaning up the UI, and exploring new directions for future development.
Live-Coding a Fullstack Prototype – Episode 10
Learn how to build a star rating component with CSS and dynamic updates. Discover state management tips, troubleshooting, and using SuperBase for ratings.
Designing for International Markets w/ Sylvia
Master UX design for international markets with insights from Nils and Sylvia. Learn the value of cultural understanding, localization, and hands-on research.
Live-Coding a Fullstack Prototype – Episode 9
Discover the latest updates to our virtual bookshelf project, including context menus, optimized book card displays, clickable star ratings, and more.
Crafting a Unique Voice on Brand Identity w/ Florian Zeitler
Explore the complexities of UX design and its branding impact with Nils and Florian. Learn the holistic approach and adapting to modern challenges.
Live-Coding a Fullstack Prototype – Episode 8
How implementing star ratings can boost user engagement by providing valuable feedback and enhancing interaction with your digital products.
Live-Coding a Fullstack Prototype – Episode 7
Learn how to add edit functionality to your virtual bookshelf app in our latest coding session. Follow our step-by-step guide using React and Supabase.
Why UX Audit is a must for your business?
Discover UX audits with Nils and Daniel—improve user experiences and elevate your digital products!
Live-Coding a Fullstack Prototype – Episode 4
Explore insights on form customization, data validation, and Superbase integration in building a virtual bookshelf prototype.
How we reduced CleverCards support tickets by 60%
Learn the impact of UX on customer satisfaction and growth in this video summary.
Live-Coding a Fullstack Prototype – Episode 6
Discover how we fixed the add book dialogue issue, implemented delete functionality, and discussed state management in our virtual bookshelf app using React and SuperBase.
Live-Coding a Fullstack Prototype – Episode 5
The challenges in form handling with React Hook Form and state management in Shadcn dialog components. Learn how to integrate React Router.
Live-Coding a Fullstack Prototype – Episode 3
How to build a bookshelf app using the SShadcn component library, React Hook Form, and Zod. Learn about form handling, validation, and tackling common errors.
How do UX and SEO help your company?
Learn from Nils and Pietro about aligning UX with monetization goals and the role of AI in SEO.
Where does UX sit in your company?
Discover how user experience (UX) can transform your business.
How usability testing saved our client from wasting 5 figure ad budget
Learn how usability testing improved Relayr's website in our latest video summary.
What is UX, how are we qualified to talk about it and how does it help your business
Discover why user experience goes beyond design in our latest video summary.
How to leverage UX Design to help your business win
Discover why user experience is crucial for digital products in our podcast’s first episode.
Live-Coding a Fullstack Prototype – Episode 2
Explore quick prototyping techniques using React and SuperBase to create a virtual bookshelf. Learn how to integrate Supabase with React
Introducing the UX and Privacy Auditor Tool for Enhanced Web Audit
Learn how Pro's evaluate websites from a UX & Data Privacy perspective: Slite.com cares about users!
Live-Coding a Fullstack Prototype – Episode 1
Explore quick prototyping techniques using React and SuperBase to create a virtual bookshelf. Learn how to set up a CRUD interface and integrate user feedback.
Delight your customer's customers with purposeful web animations
Explore the creative process behind enhancing a website's homepage animations using React, CSS keyframes, and clip-path for optimal performance and design.
Do I need to ask user's consent for that in my website? Questions from a web dev answered by lawyer
Nils Borgböhmer and data privacy lawyer Steffi Besselink review a customer's website, addressing questions on where user consent is needed.
Using component sets in Figma to create and maintain clickable prototypes
Learn how to use component sets in Figma to be able to update your designs while maintaining the integrity of your clickable prototypes.
![Video poster for: [German] Mit ChatGPT durchs SEO-Dickicht – Auch/Nur für Dummies!](https://img.youtube.com/vi/LlG6xJaCUsg/hqdefault.jpg)
Embracing AI for SEO: A Leap Towards Understanding User Intent
Explore AI's impact on SEO with Nils & Jan, as they discuss how tools like ChatGPT improve user intent understanding & content quality for digital optimization.
Guide to launching a website in 2024
We’re comparing traditional systems like WordPress and Typo3, no-code solutions, static site generators & the new "headless" approach for ultimate flexibility.
How to improve your website's Google ranking by fixing CLS
In this article we'll show you how to improve your "Cumulative Layout Shift" (CLS) score to help your website's Google ranking.
Privacy-aware, GDPR compliant Website Analytics with Plausible.io
Discover how Plausible.io offers a privacy-first, GDPR-compliant analytics alternative to Google Analytics. Learn about its ease of use, accuracy, and how it ensures user privacy without sacrificing insight quality on your website.
New Dinghy Website Part 9 – Mobile Menu Interactions
In today's episode we work on the mobile menu of the site and show how to setup gestures that make the site feel more like a native app.
New Dinghy Website part 8 – Circular Floating Images
In this episode we put together a nice, circular layout using Sanity's structured content approach and CSS's new trigonometric functions 🙌.
New Dinghy Website part 7 – Fancy Links in Headlines
Here we explore using Sanity CMS's block content to allow authors to edit our website’s main headline, making it visually appealing with various effects.
New Dinghy site part 6 – Get in touch!
We are building our contact page using Sanity, CSS layout techniques, and HubSpot's API to customize the form, avoiding the costs of their standard options.
New Dinghy site part 5 – creating bookmarks
Today we're creating a shortcut to post new content on our Sanity powered blog!
New Dinghy site part 4 – subgrid in a carousel
We explore CSS subgrid by looking at the example of our project page which features a carousel that has some special requirements thrown at us by the layout.
New Dinghy Website Part 3 – Capturing projects in structured content
In the 3rd article, we explore hands-on what it means to setup a document type in Sanity and how that helps us to create re-useable content for our channels.
New Dinghy Website Part 2: More structured content
In this second video in the series, we talk more about structured content and how it helps to keep content consistent and easy to update.
New Dinghy site part 1 – Quick example on how we use structured content in our new Dinghy Website
We’re building our new Dinghy website with Sanity for content management. Watch how we use Sanity’s structured content to maximize reusability and versatility.
How to Involve Clients in the Concept Phase of a Website Project
Creating really good websites is a tough nut to crack! The key is to understand what the client really needs and wants. This article gives a little insight into how you get exactly that information.